"Book Review – Made to Stick"

One of the biggest challenges I see security awareness programs face is poor communication. Most organizations know what their top human risks are and they know what behaviors are needed to address those risks. Where they fail is how they communicate these issues to their employees and staff. The book Made to Stick by brothers Chris and Dan Heath is designed to help solve that. If you are involved in establishing an awareness program and cannot get your message to stick, I highly recommend this book. I know it has helped me tremendously.In the book the Heath brothers analyze why certain ideas stick in cultures and why …

Reposted from SANS. View original.

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